Archive: Color

Colour is a powerful and important communication tool, and it is tied to religious, cultural, political and social influences.

By stopping to consider what each colour represents and is linked to in the ‘real world’ we can make informed design decisions that ensure we appeal to our target audience. Without this consideration we run the risk of offending the very people were are designing for.

[Notice: Learn more about colour and design processes at The Future of Web Design New York City on Nov 16-17]
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Colour is a powerful tool when it comes to design. It’s fun to work with and when you get it right it can really make a design.

I’m no colour expert so I’m not going to bore you with any theory but having worked with colour for a long time I there are a few really simple tips I’ve picked up along the way.

Editor’s note: We’ll be covering topics like Typography, CSS3, HTML5, Microformats and how to work with clients at The Future of Web Design Tour. Tickets are only £59.

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