15 January 2010
Editors note:
Neil Patel from KISSmetrics will be running a half day workshop on “How to use A/B Testing, Analytics and Goal Measurement in your Web App” at the Future of Web Apps Miami – February 22-14 2010. Buy your tickets now.
You will often read that little tweaks to your web pages can dramatically increase sign ups, newsletter subscriptions, conversions and sales but how do designers and developers know what works? One of the best ways of working out successful designs based on goals is A/B testing.
A/B testing is the process, usually aided by tools like Google Website Optimizer, by which you are able to test different elements of your page such as graphics and text to see which generates the best results.
For example you might wish to work out which banner for your latest special offer generates the most clicks to the detail page. The results will help you make an informed decision not only about that campaign but future ones as well.
ABtests.com is a site that allows you to upload and share your A/B testing results. It’s not often this information is exposed as it could lead to an obvious competitive advantage. It’s definitely worth looking through the results as you will be instantly able to implement many of the ideas on your own sites.
Currently there are sections covering tests for:
- email newsletter sign-up pages
- home pages
- landing pages
- launch reminder pages
- pricing pages
- product pages
- sign-up pages
If you are into testing then you should check it out.
Site URL: http://www.abtests.com
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11 January 2010
Editors note: Neil Patel from KISSmetrics will be running a half day workshop on “How to use A/B Testing, Analytics and Goal Measurement in your Web App” at the Future of Web Apps Miami – February 22-14 2010. Buy your tickets now.
As a user experience designer, A/B testing is not only something I design for, but something I advocate that all my clients implement. It’s one of the best ways we can both provide users with the best and most effective experience and provide businesses with ongoing opportunities to optimize.
The reality is that like almost anything in design, some do it really well, while others fail in appalling and reasonably smile-inducing ways. Getting caught doing A/B testing by your most unassuming and uninformed user is like getting caught with your pants down—embarrassing. (more…)
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12 October 2009
Gary Vaynerchuk delivered this passionate and powerful speech at FOWA London 09 and it rocked the house. If you need a bit of inspiration (and a slight kick in the ass) don’t miss this one. Warning: Strong language
You can also listen to just the audio here or subscribe to the audio podcast of all the talks.
(more…)
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