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In this presentation, Denise Wilton, designer at Moo.com talks about how to build web apps that not only work well, but have their own special character and personality.

As well as sharing tips from her design experience, Denise discusses the important role that copy plays in building a credible, likeable web app too.

This session is from Future of Web Design London 2007, hosted by Carsonified. You can listen to all the event MP3s and download Denise’s presentation at the FOWD past events page.