Blog:

9 October 2009

Branding and Marketing Essentials for Your Web App

By Alex Hunter

In this talk from FOWA London, Alex Hunter takes you through the DOs and DO NOTs of developing a powerful and positive brand on the web. This was a favorite among the crowd at FOWA, so don’t miss it.

By the way, there’s only 26 early bird passes left to The Future of Web Apps Miami. With speakers like Twitter, Facebook, Mint.com, Fred Wilson, Molly Holzschlag, John Resig and Reddit, it’s going to sell out quick. Hope to see you there!

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This post was written by

Alex Hunter

Alex Hunter was previously the Head of Online Marketing for the Virgin Group. Before joining Virgin Management, Alex was based in California at Virgin America, where he used the web to build a grassroots marketing campaign to garner public support for Virgin America's certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America's website which has since won several accolades including ad:tech and Webby Award honors. Currently based in London, Alex's work regularly takes him across the globe.

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11 Comments

• 

  Steve Kirtley

  # October 9, 2009 - 10:50 am

  Superb talk from FOWA, one of my favourites over the 2 days.
  Thanks for posting this one up.

  Reply
• 

  rabbell

  # October 9, 2009 - 1:17 pm

  Great video guys, thoroughly enjoyed it. Any idea when the others from the event will be available?

  Reply
• 

  Ryan

  # October 9, 2009 - 3:00 pm

  Great video – good stuff to think about. I’m in college with little time new to the web-app game…hoping this can help my project. :-)

  Thanks again, keep it up guys!

  Reply
• 

  Nick Lindwall (Coolbox)

  # October 9, 2009 - 3:29 pm

  This was a great talk and well worth attending FOWA for! He had great energy too…

  Reply
• 

  John S.

  # October 10, 2009 - 11:00 am

  Awesome. Easily the best talk at FOWA 09′.

  Alex – When are you doing your next talk??

  Reply
• 

  Thomas Gajdjis

  # October 11, 2009 - 9:22 am

  Well Thanks!

  Reply
• 

  Michael Troy

  # October 11, 2009 - 11:21 am

  Wow. This video really helped to spark some new ideas for my upcoming app.

  Ryan and team – thanks for all the hard work you guys and gals put into bringing some really fantastic content to the web community :)

  Reply
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  Adam Bishop

  # October 11, 2009 - 8:34 pm

  I really enjoyed this video, there are some unique ideas in there. Thanks.

  Reply
• 

  Rachel

  # October 14, 2009 - 3:23 am

  Thanks for posting this. Very informative indeed!

  Reply
• 

  Kyle Dexter

  # October 14, 2009 - 4:46 pm

  Thanks a lot for posting this! :)

  Reply
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  Kyle Dexter

  # October 14, 2009 - 4:47 pm

  Yeah thanks! It really means a lot to me.

  Reply